What's in a name?
Posie® and Poser® are product names for the posturewear.
Posie® currently comes in smaller sizes and is modeled on a woman's body.
Poser® comes in larger sizes, is modeled on a man's body, and has wider straps.
wonder.do® is the company name. First you wonder (why, if, how). Then you do (something about it).